On dit "REBLOCHON" et non "ROBLOCHON", comme le répète la nouvelle pub télévision de l'agence TVLowCost !

La nouvelle pub télé signée TVLowCost, TVLC, pour que vous ne disiez plus « ROBLOCHON », mais « REBLOCHON », bien sûr !

Pour remettre la célèbre spécialité savoyarde à l’honneur sur les plateaux de fromages français, le Syndicat Interprofessionnel du Reblochon a choisi l’agence TVLowCost (TVLC). Une opération d’envergure est prévue avec une campagne TV de plusieurs mois démarrant le 18 octobre (2 spots de 15 et 8’’). La TV sera accompagnée d’une large opération Web (Marmiton, le Journal des Femmes…) et d’une campagne de street marketing (mise en place avec notre partenaire Taxi Brousse) sur 59 marchés français comprenant une dégustation et une distribution d’offres promotionnelles.

Avec cette vaste campagne TV, vous ne direz plus jamais « ROblochon » mais « REblochon » !

Voir les films

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